It’s trash day in my neighborhood and I snapped some photos with my cell phone on my way to work - reminded that Japan loves beer. And what’s funny is that for every household’s aluminum can bin, there’s usually only one or two brands in it. Beer brand loyalty is huge in Japan.
Like the Big Three of the U.S. auto-world, Japan has the Big Four of the beer-world: Asahi, Kirin, Suntory and Sapporo. Drinkers identify with these four companies as they all have their own branded personalities (stereotypes).
Asahi: The White Collar Beer
Kirin: The Patriot’s Beer
Suntory: The Cheapo Beer
Sapporo: The Punk Beer