Sake
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A cupcake is like generic sex.

Looks like an ok fun party from the outside, but when you dig in, it's dull, sticky and in the end it just makes you wanna throw up.

Right now, you're probably thinking "Oh no, not another cupcake post. Weren't cupcakes something that belonged to the 2000's?" And yes, you're right. Cupcakes are so Sex & The City (aka Grandmas in the City by now-- wasn't it shot in the 1990's as in "last century"? Jeez!)

But the icy vikings of the cold North don't take American frills that seriously, and only if it brings something new. Therefore we haven't really felt this American craze here in Denmark. Until now.

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And so there's a new player in town-- behold the first 100% cupcake shop in Copenhagen called Agnes Cupcakes.  I went there today with my sister to test their stuff.

(Agnes is a Danish girl's name and is pronounced "Aooohness", not "Agnes" like acne. They should totally have a white cupcake with red sprinkles and call it Acne by the way)

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The interior is bright, spacious and clean with a good view of today's selection.

The shop is co-owned by Danish interior designer Johannes Torpe who did the famous VIP nightclub NASA in Copenhagen which has been visited by stars like Prince, Snoop Dogg, Spice Girls, Rihanna, Kiefer Sutherland and other glamourous beings.

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But honestly, the interior was very run-of-the-mill, I was actually expecting more from a famous dude like him. Also, something about the red star in the logo makes me think of another American cupcake chain. All in all not very original in my book. But I'll give them points for being mainstream and commercial. God knows you need it to stay in business these days.

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Single cupcake boxes.

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I like how the boxes have different colours inside depending on their size.

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They have an "offer" at 4 cupcakes for 95 DKK ($17) which is borderline steep. They better be a smashing hit at that price.

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Back to the goods: I wanted to try the liqourice cupcake and the sea salt chocolate one, but both were not in stock that day.

I choose the lemon/coconut one and the blueberry one, and my sister picks the dark chocolate and the pistaccio one. The shop assistant is having a hard time putting the cakes into the box which seems a bit too narrowly constructed. Each cupcake sits in its own little hole to lay in.

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We have an even harder time getting them out again-- by accident I push my blueberry one into a splat.

Great packaging design...

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As predicted I'm not thrown off the chair by heavenly taste-gasms. The dark chocolate one is the best-- it's spungy and full in taste.

Pistaccio is kinda boring, but I applaud sprinkling whole nuts on top, gives it more bite. The blueberry one is ok but forgettable and sort of greasy. The lemon/coconut version is pretty dull; the lemon has no bite, it's too sweet.

As the picture states, we can't even eat two cupcakes each, especially not the boring ones. And no need for doggybaggin' the leftovers, I can't hold more.

2 weeks later I revisit the joint as I'm told a food blogger should always do.

I finally get my Sea Salt Chocolate cupcake.

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It seems the sea salt is limited to the tiny sprinkle on the top. I can't taste it in the cake. It's ok though.

My friend gets a Kids one.

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The raspberry cake flavour is good, but the sprinkles and icing is too much.

Buying to eat in the bakery gets you only a paper napkin which I totally support. All these boxes are quite a waste of paper if it's not neccessary.

We get a soy latte-- also in Agnes branded goods. It's nice to see a store in Copenhagen finally doing it 100%.

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You can also get Agnes branded water, which I do not support. I hate the idea of bottled water in a country with such pure water as Denmark.
Bottled water is so over. Let's spend the money on cleaning the ground and banning all plant poisions.

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For people in Denmark who are new to cupcakes, I would recommend this as an ok place to start. Making a good cupcake yourself at home is not always that easy if you want it to look fancy and taste good. But don't expect to eat more than one cupcake before you're feeling full. Or even worse.
Column: Packaging Whore
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12 comments

  • Ha, yah. This is probably the very last time you’ll see a cupcake on Umamimart. But what a great post! It’s so interesting to me that the cupcake has infiltrated Denmark too, now. Is that really necessary? And are cupcakes inherently viewed as American, even over there?

    Fascinating.

    The branding is very well thought-out, definitely.

    If I ever have a daughter, I want to name her Agnes. I just love that name. Now I know to pronounce it AHOONESS, not Acne.

    kayoko on

  • Couldn’t they make the frosting look a little bit more appetizing? It looks too “touched-by-a-spatula.”
    The frosting-to-cake ratio looks a little excessive too. Don’t take me here next time I am in CPH.

    yoko on

  • I do not understand cupcake craze in NYC either. Just the fact Magnolia opened in the center of midtown makes me want to gag. Cake is always dry in my opinion, and I hate frosting even more, and do not even let me get into the color scheme. I don’t understand how they look delicious to ANYONE. For some reason, Agnes reminds me of Korean bakery..

    Yamahomo on

  • Kayoko: generic sex is passionless sex. You know, where you’re reading a magazine during the act while waiting to finish. Often you don’t realise you’re going to have generic sex until it’s too late and you’re in too deep. Same thing with cupcakes – you buy it, take a bite, chew and want to spit it out and clean your mouth with a firehose.

    Anders on

  • Anders- out of curiosity, what constitutes “generic sex”?

    kayoko on

  • But in french, it’s pronounced ANIES right? Like Agnes b.

    Yamahomo on

  • clearly, i need to get out more.

    kayoko on

  • Starfish sex!

    Yamahomo on

  • The best cupcakes in the hemisphere are in Orinda, California. I’ll take substance over style all day, every day.
    Great photos, BTW.

    E on

  • First I am American so I have grown up eating cupcakes- mostly homemade. These cupcakes are bad in my opinion BUT they are more like a cupcake should be then the muffins Illums sells, for example. Many of Agnes cupcakes have very little taste, the frosting is curdled and unappealing and they are expensive. I am still in awe how successful they have been with such a bad product.

    Katie on

  • great post. i agree that that kind of packaging sucks. its just hard to get them out.

    cheska on

  • Didn’t you hear the screams of the poor young slave girls being tortured by Kristian Vestergaard in the back?

    Toby on

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