UMAMI MART MATSURI FESTIVAL
DSCN0104

On New Year's Eve in Japan, my mama came home with this box. This looks exactly like an Asian cake box, right? I thought, from the shape, this was probably a log cake or something.

Very celebratory color and pattern on the box. Must be something for the new year, I thought. But something shiny is peeking through the plastic window. WTF is that???

DSCN0103

Yep, it was fish. A WHOLE broiled snapper for the new year, with head and scales intact.

DSCN0106

In my area, we eat snapper on new year's day. I think eating whole broiled fish is a traditional ritual, just like eating black beans or herring roe. Growing up I ate snapper for birthdays and special occasions.

DSCN0105

I remember getting these things as is, or simply wrapped in plastic. But nowadays the packaging is very advanced, and a cake box is used to present this. Even so, it's a bit gross to see a whole fish in a pretty cake box, don't you think?