Anniversary Sale

There's a Murray's Cheese right inside the Grand Central Terminal Market, so I took a gander at their yogurt section the other day on my way home from work. This brown cardboard wrapping caught my eye- no logos, just the expiration and yogurt flavor stamped onto it. Love it. 2 cute glass jars are snuggled inside this brown wrapping, and I was thoroughly convinced that, yes, it is totally ok to spend $5.99 on 2 little cups of yogurt. What a sucker- Hideko would kill me.

According to their very minimal website, White Cow Dairy is a, "Traditional, fresh dairy foods made with the milk of a grass and grass-hay herd of homegrown cattle on a 4th generation new york state family farm in East Otto, Cattaraugus County."

There's nothing I can't pronounce in the ingredients, which is pretty rare these days.


The yogurt is delicious. I got the maple, but there's also orange-lemon and plain. It's creamy, and subtlely sweet, not tart like maple yogurt can be. Each spoonful is luxurious- like velvet in your mouth.


The expiration date is clear and prominent- muy importante.


One suggestion I do have for White Cow Dairy is that they should collect these little bottles once people are done with them. When I asked the Murray's guy if they take back the bottles, he was like, "What am I gonna do with them?" Idiot. No, but seriously, people should return these bottles and White Cow should reuse them- it would probably lower costs and really, what are we gonna do with them? In an ideal world, I would bottle my own jams, but... that's never gonna happen.

They only sell White Cow Dairy yogurt at Murray's in NYC. I suggest you give it a whirl the next time you are in the neighborhood (preferably on a payday).
Column: Packaging Whore
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5 comments

  • Hey, is it on purpose that the “sell by” stamp is spelled “sell buy”?

    yoko on

  • One weekend I went a little insane [channeling Martha] and re-bottled all my spices into baby food jars. (Matt spray-painted the lids to match the kitchen, naturally.) Unfortunately, I ran out of jars before I ran out of spices. So I’ll totally take these off your hands if you want to get rid of them…

    Jones on

  • good point!!! thats what they used to do when the milkman came to the backdoor w/ your weekly dairy order (from what i understand)… you returned the empty ones and he dropped of full ones. a small discount would be all it takes to encourage peeps to return them… loves the guys reaction: what am i gonna do w/ them? um… sanitize and reuse them? LOL. yogurt looks delish. not the first time i wished i lived in nyc. =)

    kayce. on

  • They recycle their jars in the WNY wegmans and white cow dairy is located in WNY so it would be a hassle to ship dirty jars back from NYC, but you never know..they might in the future.

    julia on

  • good eye, Yokes!!!! such is the eye of a media maker.

    Christy- there is no one else i could think of who would come up with some amazing project for these little jars.

    kayoko on

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