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Cupcakes 2.0: the new generation (via Hamamama, NY Post)

Umami in the news- check out this commercial! (via Merriberry, Youtube)

Which reminds me of the Kikkoman soy sauce commercial from a few years ago which is friggin hilarious- SHOW ME, SHOYU!

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Column: The UM Reader


  • i love the new look of umami mart!

    erin on

  • thanks er! peter and i slaved over it yesterday afternoon- it’s really all peter. check out the little ‘U’ in the web address bar!!! it’s so cute!

    kayoko on

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