UMAMI MART MATSURI FESTIVAL
chocobari

My new favorite ice-cream product is Chocobari. The closest translation for the Japanese word "bari" in English is the onomatopoeia "crunch."






I first knew of Chocobari in the summer months when they were running ads for it on TV. I couldn't find the actual ad I saw on Youtube, but here's one I was able to dig up that looks kind of old, above.

chocobari

Everything about Chocobari screams artificial. The "crunch" is provided by pellets of ground peanuts and flour. While the ice-cream isn't actually even ice-cream, but instead "ice-milk" which is a poor man's version of ice-cream that's quite common in Japan.

Ice-milk close up:

chocobari

The result is addictive. It totally lives up to its name - providing a crisp chocolate shell with brown pellets that really deliver crunch impact. It's similar to a Crunch ice-cream bar, but its size is much more generous and it's something about the Japanese touch that makes it forgivably artificial.

chocobari

The best part: Chocobari is only ¥126 and readily available at 7-11's and Family Marts across Japan.

chocobari
Column: Tokyo JUNKtion
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1 comment

  • This commercial is amazing. I love the totally different styles of the anime- the girl just kinda comes outta no where. HUH?? なんやこれ??

    kayoko on

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