UMAMI MART MATSURI FESTIVAL
Rice Krispies Treat Sale at Yoyogi-koen
June and I spent Saturday afternoon at Yoyogi-Park selling home-made Rice Krispies Treats. Despite Japan being a country with rice everywhere, Kellog's does not sell Rice Krispies in Japan. In order to realize our dreams of starting a bakesale trend in Tokyo, June brought back two boxes of Rice Krispies from the states last month.

We whipped up the treats and individually wrapped them in about 30 minutes and head over to the park. We had no customers for about an hour. Hardcore tumbleweeds. But then a curious customer apprehensively approached our sorry sign in bad handwriting that said "Rice Krispies Treats® 100 yen" (June later added some awesome copy and drawings to the sign). He was a Japanese guy with about four teeth who asked us several questions including "What are these?", "Are they sweet?" and "Are you guys Japanese?"

After careful consideration, he took out his coin purse and handed a 100 yen over to us. As he bit into the treat, I couldn't tell if he was enjoying it or not, but his bites kept getting bigger and bigger. He thanked us and walked over to a bench about 50 feet away. I was happy to see that he had eaten the whole thing.

Our next customer was an American guy who made the transaction while he was on his cell phone. He handed us a 100 won (Korean coin) by mistake, which looked strikingly similar to a 100 yen coin. He stuck the treat in his shirt pocket and walked away.

We still have a box and a half of Rice Krispies left, so we will surely be out in the park again a few times this summer.

June with the "storefront."

Rice Krispies Treat Sale at Yoyogi-koen
Column: Tokyo JUNKtion
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7 comments

  • .. nice…
    I'm kinda impressed someone actually bought something… considering the whole history of the Japanese poisoning foods and killing other kids with bad bentos etc. I don't think I would personally take the chance while walking YoYogi. But very cool that you decided to do it.
    May I suggest a table next time? Might buff up the authencity and attract more clients… Or you could always sell the stuff topless, that might help too. Just brainstorming here…

    Anders on

  • This just made Monday a little brighter. Your sign is just amazing!

    kayoko on

  • Anders – Yeah me too, I totally did not expect anyone to buy these. We'll do a topless bakesale when you come here. Or maybe we should just do a topless carwash.

    Aya – Yes, June is a marketing genius. Nothing wrong with capitalizing off of Obama's popularity. We gave him our votes, so he owes us.

    Yamahomo – Labels are a really good idea. Labels seem to calm the Japanese when purchasing things – to confirm that a product is legit enough to warrant a label. We also think that smaller portions will be more fit to the Japanese market.

    yoko on

  • Also you should create labels. You know how label/package whores the Japanese are.

    Yamahomo on

  • Hysterical. I love the little "Obama loves them too!" on your sign.

    ayagwa on

  • I always figured the trick to selling food in Japan is to get your friends to stand in line for it. Other people will see the line and think it's something new and popular.

    On another note…are you sure it isn't illegal to sell food in the park without some sort of license?

    E on

  • topless? genius.

    june on

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