The marketing concept of drinking an ukon extract drink like Ukon no Chikara (rough translation: Tumeric's Power) is to get over a wild night with fellow salarymen. The tagline on the bottle says "Let's drink to everyday vitality!" (very ironic). I had one sitting on my desk at work for about 6 months, as a result of attending such a wild night with fellow salarymen. The next morning my colleague brought me a can of Ukon no Chikara, and it had been neglected since. I was finally inspired to break into my Ukon no Chikara after Kayoko's post, Fridgin' Out: A Japanese Fridge in Cupertino, Pt. II, mentioning ukon's recent popularity in Japan.
Although I didn't spend a wild night with the coworkers, I did spend the night sorting through all my clothes with the intent of donating rejects to the Future Vision Foundation, a charity based in Mongolia and Japan that provides support to underprivileged young and aging populations of Mongolia. (Shout out for a good cause, I hope it wasn't tacky...) I came up with two garbage bags.
The next morning after my sorting binge, I broke into the tiny 100ml screw-cap alluminum can of Ukon no Chikara. It reminded me a little bit of Red Bull, with its Sweet-Tart-plus-medicine like taste. Despite the medicinal aftertaste, the label does not list caffeine as an ingredient. Its jolting color is worth noting as well - opaque golden-orange, most likely due to the fact that it boasts "Combined with 30mg of curcumin" on the bottle.
Apparently this brand is wildly popular and I regularly see smashed cans of it on Saturday and Sunday mornings strewn across train platforms. It didn't really seem to do anything to me besides instigate an-earlier-than-usual bowel movement. That's power, I suppose.