Holiday Gift Guide

I don't pretend to know anything about wine, but I do drink lots of it. When choosing a bottle, I honestly just peruse the aisles with a puzzled look until I see a label that catches my eye. Next, I continue with the pricetag, grape(s), and country of origin. It may be superficial, but aesthetics are super important when having to choose from a wallfull of different wines, don't you think?

Check out the wine selection at the neighborhood grocery store! It's more a curse than a blessing to have to choose from all these bottles. Did you ever listen to Fresh Air with the WSJ wine couple on choosing a bottle in our time of economic turmoil? Stay away from animal labels, they say!

My Cupertino Target now has a small aisle of California wines at a $8.99-$15.99 pricepoint. When I first saw this label for Deep Purple, I obviously had to get it. It's the awesomest wine label I have ever seen!!!


Taking from the psychedelic rock band of the same name, the label was created by a talented, albeit mysterious "B. Johnson" who I can't find anywhere on line. Can't find the winery online either!!! GRRR!

The design is incredibly intricate, with hard to read words cleverly swirled into the artwork. Let me read you what's written in the yellow, it's so fun:
FRUIT BOMB/BLACKBERRY/ VANILLA FUDGE/ EXPLODING!/ NICE & SPICY/ MONSTER FRUIT/ BLACK PEPPER/ HEDONISTIC/ CINNAMON CLOVE/ OVER AND OVER/ DRINK ME!/ WITH PIZZA BURGERS/ AND BROWNIES.

OMG how can you not grab this right away? It's a 2007 Zinfandel from Santa Rosa, CA, and was very berryish and spicy. Would have definitely been perfect with a burger cooked rare.

Ode to Jimi H.

Tags:

2 comments

  • I also saw the wine in my local Target and wondered about the label design. I ran across your blog after doing a search.

    I don’t know who “B. Johnson” is either, but the artwork on the label is a rip-off of Wes Wilson’s rock poster work for Bill Graham from the mid-60’s. Take a look at some examples of Wes’ work from his own website and see if you don’t agree.

    http://www.wes-wilson.com/?page_id=14

    Anonymous on

  • Have you tried the killer brownie bites made with this wine? With a hint of cinnamon also. YUM! The baker that invented the recipe should be on Food Network! You can go to their website or google deep purple brownies for the recipe.

    Anonymous on

Leave a comment

Please note: comments must be approved before they are published