I don't pretend to know anything about wine, but I do drink lots of it. When choosing a bottle, I honestly just peruse the aisles with a puzzled look until I see a label that catches my eye. Next, I continue with the pricetag, grape(s), and country of origin. It may be superficial, but aesthetics are super important when having to choose from a wallfull of different wines, don't you think?
Check out the wine selection at the neighborhood grocery store! It's more a curse than a blessing to have to choose from all these bottles. Did you ever listen to Fresh Air with the WSJ wine couple on choosing a bottle in our time of economic turmoil? Stay away from animal labels, they say!
My Cupertino Target now has a small aisle of California wines at a $8.99-$15.99 pricepoint. When I first saw this label for Deep Purple, I obviously had to get it. It's the awesomest wine label I have ever seen!!!
Taking from the psychedelic rock band of the same name, the label was created by a talented, albeit mysterious "B. Johnson" who I can't find anywhere on line. Can't find the winery online either!!! GRRR!
The design is incredibly intricate, with hard to read words cleverly swirled into the artwork. Let me read you what's written in the yellow, it's so fun:
FRUIT BOMB/BLACKBERRY/ VANILLA FUDGE/ EXPLODING!/ NICE & SPICY/ MONSTER FRUIT/ BLACK PEPPER/ HEDONISTIC/ CINNAMON CLOVE/ OVER AND OVER/ DRINK ME!/ WITH PIZZA BURGERS/ AND BROWNIES.
OMG how can you not grab this right away? It's a 2007 Zinfandel from Santa Rosa, CA, and was very berryish and spicy. Would have definitely been perfect with a burger cooked rare.
Ode to Jimi H.