Author Jeffrey W. Alexander gives a very thorough history lesson on Japanese beer. Curious why microbrews are a recent Japanese phenomenon? Alexander tells all in this fascinating read.
Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s.
- Author: Jeffrey W. Alexander
- Pages: 303
- Published by University of Hawaii Press