Hinamatsuri (Girl's Day) 2020

Celebrate Hinamatsuri (Girl's Day), with us! All are welcome for one of our favorite events of the year (Umami Mart is a girl-powered business!). Come check out the impressive display of dolls and enjoy traditional Japanese Hinamatsuri sweets, snacks, amazake (sweet, non-alcoholic sake) by Oakland's Den Sake and Matcha Chiffon Cake by Sesame Bakery.

In Japan, Hinamatsuri is a day to reflect and celebrate a young woman’s strength, health, and happiness. We at Umami Mart use this opportunity to celebrate all women, young and old. But you don't have to be a woman to join us; this party is for everyone and it's a great time for the whole family. 

Hinamatsuri is also known as Doll Festival. Ornamental dolls are made or displayed to ward off misfortune and pray for happiness. Every year, we bring out our ohinasama set, a five-tiered display of traditional Japanese dolls that Yoko's mom hand-clothed. It took her over a decade to complete the whole set, which depicts a royal court from the Emperor and Empress at the top to the samurai protectors on the bottom tier. 

At our last Hinamatsuri celebration last year, Kayoko was pregnant and the sex of the baby was a mystery. And, wouldn't ya know, she had a girl! Let's hear it for the girls!

Can't make on the 1st? The dolls will be on display from 2/19-3/1. Stop by during store hours to see them on display. 

WHAT: Hinamatsuri Girl’s Day Party with snacks and amazake by Den Sake. Plus a five-tier ohinasama doll display hand-made by Yoko’s mama.

WHEN: Sunday March 1, 12–2pm

PRICE: Free! All are welcome

WHERE: Umami Mart
4027 Broadway
Oakland, CA 94611