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On January 1, 2024, the Noto Peninsula was affected by a 7.6 magnitude earthquake. Among the damaged homes and businesses were sake breweries located on the peninsula in Ishikawa Prefecture. To help these brewers rebuild and restore, we're raising money for the whole month of March to contribute to the 2024 Noto Peninsula Earthquake Sake Brewery Support Project.

The project was initially launched days after the earthquake by Hands on Local Sake, and received donations from all over the world. Initial fundraising for the project has passed, but our contribution will be added onto the money that was already raised immediately following the earthquake.

We will be raising funds for theΒ 2024 Noto Peninsula Earthquake Sake Brewery Support Project!

Here's more info from their website:

The main objective of the project is to support the owners of breweries damaged by the earthquake on the Noto Peninsula. We will accompany the restoration and reconstruction of the breweriesΒ in order to protect the local economy and culture affected by the earthquake.

How you can help here at Umami Mart:

WHAT: Fundraiser to Support Noto Sake Brewers!

WHEN: March 1-31, 2024

WHERE: Umami Mart (in store, at the bar, and online!)
4027 Broadway
Oakland CA 94611

Photos courtesy of Hands On Local Sake.
Photo 2 - Tsuruno Brewery
Photo 3 - Sakurada Brewery
Photo 4 - Sakurada Brewery
Photo 5 - Sakurada Brewery
Photo 6 - Matsunami Brewery
Photo 7+8 - Street scapes