Hinamatsuri (Girl's Day) 2025
Saturday, March 15, 2025
FREE
Our famous Hinamatsuri event is back this year for the first time since the pandemic! Come celebrate Girl's Day with us!
In Japan, Hinamatsuri is a day to reflect and celebrate a young woman’s strength, health, and happiness. We at Umami Mart use this opportunity to celebrate all women, young and old.
Hinamatsuri is also known as Doll Festival – ornamental dolls are made or displayed to ward off misfortune and pray for happiness. Our Hinamatsuri dolls will be on display from February 11-March 15. Yoko's mom Kazuko started to hand make the Hina dolls in 1987, with 15 dolls total in the set.
Every year, we bring out our ohinasama set, a five-tiered display of traditional Japanese dolls that Yoko's mom hand-clothed. It took her over a decade to complete the whole set, which depicts a royal court from the Emperor and Empress at the top to the samurai protectors on the bottom tier.
Can't make on the 15th? The dolls will be on display until March 15. Stop by during store hours to see them on display.
WHAT: Hinamatsuri Girl’s Day Party with traditional treats. Plus a five-tier ohinasama doll display hand-made by Yoko’s mama.
WHEN: Saturday, March 15, 12–2pm
PRICE: Free! All are welcome
WHERE: Umami Mart
4027 Broadway
Oakland, CA 94611
