Beer Banner

Japanify All Day is Umami Mart’s recently released Japanese recipe cookbook zine. It’s our very first publication, so we’re pretty damn excited about it and we’ve decided to devote the month of February to celebrate its release. During Japanify month, we’re throwing a Japanify Golden Ticket Contest and two parties, so that you can Japanify all month with us!

Japanify Golden Ticket Contest

Taking a cue from Willy Wonka & the Chocolate Factory, we’re hosting a golden ticket contest. From February 9, 2017 until Feburary 25, 2017, five golden tickets will be placed within 200 copies of Japanify All Day. The five random zines with golden tickets will be sold in the shop and online. Each golden ticket will be marked with a special prize for its winner.

Japanify Golden Ticket prizes include:

Winners must post a photo of their winning ticket on Instagram tagging @umamimart and including the hashtag #japanify. Once we verify the ticket, prizes can be redeemed in-person at Umami Mart (815 Broadway, Oakland) or by emailing with preferred shipping address for shipment. Sorry, contest is open to U.S. residents only.

Japanify Zine Party at The Kebabery

The Japanify celebration continues on Thursday, February 23, from 6–9 p.m., when we’re throwing a ticketed zine release party at The Kebabery, the highly-anticipated new North Oakland restaurant from Camino’s Russell Moore and Allison Hopelain. Japanify Zine Party at The Kebabery will include three drink tickets and a plate of kebabs plus sides. Seats are limited to 50, so we encourage buying tickets early before they sell out. Extra incentive to join us at The Kebabery on February 23rd: One copy of Japanify All Day available for purchase at this event is guaranteed to contain a golden ticket!

Japanify All Day Party at Umami Mart

Finally, we wanted to host a Japanify event, where all our friends and customers could come. On Saturday, February 25, we invite everyone to join us at Japanify All Day Party at Umami Mart, a celebration from 12-4 p.m. at our shop at 815 Broadway in Old Oakland. The first 50 customers who make a $5 minimum purchasewill get a free copy of the zine. The party will also feature J-Shack food truck, a limited-edition run of Japanify themed pins, and two copies of Japanify All Day that will be available at the shop are guaranteed to contain golden tickets.


Introducing Umami Mart's very first publication! Japanify All Day is a zine featuring 20 of Yoko's favorite Japanese recipes that can be enjoyed at all hours of the day. Inspired by food memories from her five years living in Tokyo, Yoko wrote these recipes that were originally posted on the Umami Mart blog. The zine also includes several never-before-published recipes. We think you'll enjoy having these recipes close at hand, to return to time after time.


  • Author: Yoko Kumano
  • Pages: 55
  • Softcover, full color
  • Published by Umami Mart