Father's Day is June 16


Jilted, bitter, and misanthropic? Indifferent? 

We're with you. Don't be imo! 

Whether you're wallowing, whining, wailing, or wiggling, let these shochus meet you there. We've selected three imo (sweet potato) shochus never before stocked at Umami Mart. We're pumped to share them with you! These selections run the gambit from cool and classy to bold and brash, showcasing the breadth and diversity of 芋焼酎 (imojochu- sweet potato shochu), Japan's most popular style.

Times are interesting, and passions are at an all-time high. We encourage you to lean into it, take care of #1! Just don't be so imo! These fierce flavors will give you something to cry (tears of joy) about.

If you love shochu and you find this pack well-curated for you, consider joining our shochu club! Shochu director Kayoko works tirelessly to get the newest and best offerings for our members, many of which are previously unavailable or rare to find in the U.S. We are 80 members and growing strong. See you over there!

Don't Be Imo Three Pack Features:

    Please note: We can not deliver alcoholic products to ND, SD, NH, UT, MI, MS, KY, AK.