Anniversary Sale

5th Annual UMAMI MART MATSURI


Umami Mart turned five years old this past week and we threw our biggest and best Matsuri yet in the parking lot behind our shop in Old Oakland. We throw this party every year to celebrate the birth of Umami Mart and our community. 


This year, we collaborated with our dear neighbors, The Trappist, for drinks. They kept the beer taps (and slushies) flowing while Kayoko and I kept the sake running cold at the Umami Mart booth. We also invited Aburaya, Shiba Ramen, and J-Shack to provide the eats, and Red Bay for icy cold brew.


Entertainment was provided by our favorite Taiko troupe, Emeryville Taiko. And Jody Stillwater kept the jams pumping with a special DJ set incorporating, Japanese retro tunes and electronica that was perfect for the perfect 74˚F sunny and clear day. 


I am so proud of our staff and collaborators whose creativity and hard work made this event smooth, safe, and a hell of a lot of fun. Over 700 people showed up to join the festivities!


Without further ado, here are the photos from the event!


Set up started early in the morning. Barriers, tents, and signs were posted everywhere.


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Inside, Chris and Grace, readied the shop.


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Mikey making sure power was secure.


5th Annual UMAMI MART MATSURI


Kayoko arranging the tables.


5th Annual UMAMI MART MATSURI


Our two Mikes. Mike, our mailman since 2012 and Mikey our shipping and operations dude since 2016.


5th Annual UMAMI MART MATSURI


Food and drink vendors were all set up by 1pm. Here's the J-Shack truck!


5th Annual UMAMI MART MATSURI


The Trappist's offerings of Japanese beer cans and beer slushies!


5th Annual UMAMI MART MATSURI


Shiba Ramen menu:


5th Annual UMAMI MART MATSURI


Aburaya sandwich board:


5th Annual UMAMI MART MATSURI


Kayoko and I were pouring draft sakes and handing out two non-alcoholic drinks.


5th Annual UMAMI MART MATSURI


And then, people started showing up!


5th Annual UMAMI MART MATSURI


Cindy and Mikey checked IDs on one side.


5th Annual UMAMI MART MATSURI


While Johnny held it down on the other side.


5th Annual UMAMI MART MATSURI


In the store!


5th Annual UMAMI MART MATSURI


In the back parking lot!


5th Annual UMAMI MART MATSURI


The food and drinks were unique and busting with flavor. Aburaya fried chicken:


5th Annual UMAMI MART MATSURI


Shiba Ramen's spicy tan tan ramen:



Lotus root chips:


5th Annual UMAMI MART MATSURI


A special delivery from Atsushi from J-Shack – an okonomiyaki crepe!


5th Annual UMAMI MART MATSURI


Ruben manned the slushie machines.


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Chow time.


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Emeryville Taiko played two sets. One at 2:30pm and one at 4pm.


5th Annual UMAMI MART MATSURI


As usual, people gathered for the thunderous booms.


People gathered for the thunderous booms.


5th Annual UMAMI MART MATSURI


More people coming through.


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Party animals!


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


5th Annual UMAMI MART MATSURI


Jody Stillwater, who provided the tunes.


5th Annual UMAMI MART MATSURI


Jody closed out the set with a Kayoko request: "play something by Justin Timberlake."


5th Annual UMAMI MART MATSURI


The Akabori and Kumano siblings! Can't do it without family.


5th Annual UMAMI MART MATSURI


Kayoko and I thank all staff, collaborators and guests!


The Trappist team.


5th Annual UMAMI MART MATSURI


Thank you making this event full of smiles and happy bellies.


5th Annual UMAMI MART MATSURI

Column: Event Recaps
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1 comment

  • So sad to that I missed this, it looked like an awesome matsuri! Congrats on 5 years!!!

    seri on

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