The Umami Mart Travel Mug is so popular it's in its 3rd printing! Introduced in 2010, one fan declared, "I am not sure I can drink coffee if it is not in that mug!" This double-walled mug, designed by Studio Arhoj, includes motifs that tell the story of Umami Mart since its beginnings as a blog in 2007. Can you spot Kayoko? Or the stringy natto that powers us up every morning? Get the mug before we sell out again!