Why Is Everyone Drinking Vermouth Again?

Recently, there's been a major turnaround in how Americans perceive vermouth. Once a fashionable drink that people sipped straight up and added liberally and confidentally to cocktails, it fell out of favor and grace in the '60s and '70s. For more than 30 years, vermouth, which is a fortified wine that's flavored with herbs, spices, fruits, and other natural flavorings, was mostly thought of as a necessary evil – something you add to martinis, but not much more.

The recent resurgence of classic cocktails has once again given vermouth the respect it deserves, and Adam Ford is leading the charge in turning around vermouth's tarnished rep. Ford is America's leading expert on this aromatized wine. He founded Atsby New York Vermouth in September 2012, when he fell down the rabbit hole of researching vermouth's rich history in his quest to create the perfect vermouth. Ford decided to write Vermouth, a comprehensive book on the topic, after realizing that much of what's been written about this spirit is either factually inaccurate or incomplete.

Vermouth is chock full of information – from its ancient history to its role in European cocktail culture and its return to glory in the American spirits world. Vermouth includes more than 30 recipes, from classics to modern classic recipes. This is a must-read for anyone who wants to take a deeper dive into one of the key spirits in today's cocktail world.



And now that we've got you thinking about vermouth, come in to our shop, where we've got a wide selection of vermouths from around the world. We have a few of our vermouths online, including Cocchi Vermouth di Torino. This classic and versatile sweet Italian vermouth has been made with the same family recipe for the past 125 years ago in Cocconato D'Asti, Italy. Rich, well-spiced, well-balanced, and aromatic with notes of raspberry, cherry, orange peel, and vanilla, Cocchi Vermouth di Torino can be enjoyed on its own with ice with a twist of lemon, or in cocktails.